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Die zweite Auflage der Psychologie der Entscheidung stellt die aktuellen Theorien und Forschungsergebnisse vor, die zu …
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Recent research is exploring the case for cognitive or post-decision dissonance using the free-choice paradigm of Brehm (1956). Participants are repeatedly faced with a choice between items that they have given the same rating of liking, two items at a time, and it is found that items not chosen...
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