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Journal of the Academy of Marketing Science
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The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
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ECONIS (ZBW)
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Aesthetic principles in product design and cognitive appraisals : predicting emotional responses to beauty
Kumar, Minu
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 234-251)
.
2016
Persistent link: https://www.econbiz.de/10011593201
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Managing rewards to enhance relational worth
Melancon, Joanna Phillips
;
Noble, Stephanie M.
;
Noble, …
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
3
,
pp. 341-362
Persistent link: https://www.econbiz.de/10009295491
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