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Sponsorship portfolio as a brand-image creation strategy
Chien, P. Monica; Cornwell, T. Bettina; Pappu, Ravi - In: Journal of business research : JBR 64 (2011) 2, pp. 142-149
Persistent link: https://www.econbiz.de/10008839686
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Visual processing and need for cognition can enhance event-sponsorship outcomes : how sporting event sponsorships benefit from the way attendees process them
Close, Angeline; Lacey, Russell; Cornwell, T. Bettina - In: Journal of advertising research 55 (2015) 2, pp. 206-215
Persistent link: https://www.econbiz.de/10011296202
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A theoretical review of consumer priming : prospective theory, retrospective theory, and the affective–behavioral–cognitive model
Minton, Elizabeth A.; Cornwell, T. Bettina; Kahle, Lynn R. - In: Journal of consumer behaviour : an international … 16 (2017) 4, pp. 309-321
Persistent link: https://www.econbiz.de/10011695073