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Offline brand outcomes of instagram: do cognitive network and self-congruity matter?
Phang Ing Grace
;
Goh Yee Shien
- In:
Asian journal of business and accounting : AJBA
12
(
2019
)
2
,
pp. 287-314
Persistent link: https://www.econbiz.de/10012259278
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Causes of customers' cognitive dissonance and product return frequency : a Malaysian packaged food context
Phang Ing Grace
;
Pei Ling, Ricadonna
;
Osman, Zaiton
- In:
Asian journal of business and accounting : AJBA
15
(
2022
)
2
,
pp. 173-203
Persistent link: https://www.econbiz.de/10013531191
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