González, Ana M.; Rodríguez, Carmen; Miranda, Mauro R.; … - In: International Journal of Culture, Tourism and … 3 (2009) 2, pp. 148-164
Purpose – The purpose of this paper is to gain a broader knowledge of the concept of cognitive age and its use as a variable when segmenting the market of people aged over 55. Design/methodology/approach – A proposal for measuring this variable was developed, the dimensions used being:...
