Showing 1 - 4 of 4
Persistent link: https://www.econbiz.de/10003880174
Persistent link: https://www.econbiz.de/10010366256
Understanding the role of emotion in forming preferences is critical in helping firms choose effective marketing strategies and consumers make appropriate consumption decisions. In five experiments, participants made a set of binary product choices under conditions designed to induce different...
Persistent link: https://www.econbiz.de/10013118402
Understanding the roles of emotion and cognition in forming preferences is critical in helping firms choose effective marketing strategies and consumers make appropriate consumption decisions. In this work, we investigate the role of the emotional and cognitive systems in preference consistency...
Persistent link: https://www.econbiz.de/10014026835