In this paper we reflect on the contribution of our 1989 article Competitive Groups as Cognitive Communities: The Case of Scottish Knitwear Manufacturers. We begin by recalling our backgrounds and motivations as collaborators on the project, and then discuss recent developments in the Scottish...

Technological advancement compounds the complexity of competitor identification making it increasingly multi-front and multi-dimensional. Strategic groups are an important unit for competition analysis, typically delineated by firms’ characteristic similarities or cognitive maps. Both have...

Purpose – The purpose of this paper is to focus around the literatures of the resource‐based firm and cognitive mental models, explores the dynamic linkages between cognitive models, resources and firm performance in the context of the insurance industry. Design/methodology/approach – In a...