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Consumers increasingly use various Internet-enabled devices for online shopping; thus, a critical topic for both research and practice is the visual characteristics of the information presented in this medium. This study builds on fluency theory within an environmental psychology framework....
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Error analysis involves detecting, diagnosing and correcting discrepancies between the text produced so far (TPSF) and the writers mental representation of what the text should be. While many factors determine the choice of strategy, cognitive effort is a major contributor to this choice. This...
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Research on the influence of cognitive effort on decision making has grown in recent years. We argue that when cognitive effort is required, a decision maker requests a monetary premium for his effort. In our experiment, the participants were asked to bid a price for lotteries of differing...
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