Del Giudice, Manlio; Arslan, Ahmad; Scuotto, Veronica; … - In: International Marketing Review 34 (2017) 5, pp. 652-673
Purpose The purpose of this paper is to address internationalisation of small- and medium-sized enterprises (SMEs) by specifically focussing on collaborative entry modes. Despite significant research done on market entry and internationalisation strategies of firms, the use of collaborative...