The existence of intense competition in the global market has pressurized organizations to increasingly survive. Many universities strive to create technologies because of their enormous influence on the universities' development and values. However, the success of achieving this task is arduous...

Commercialization strategy is an all-encompassing plan that organizes technology transfer office goals to commercialize a university´s technologies. Measurement strategy requires feasible variables that make up those goals. This strategy also ensures that all variables that are important in...