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Purpose – With a comparative aim, the purpose of this paper is to challenge the general assumption behind relationship longevity. The question under attention is whether firms' relationship of a discontinuous nature is different from continuous relationships and if so what this diversity...
Persistent link: https://www.econbiz.de/10014713420
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This study examines four major Swedish banks’ internationalization process patterns during the period 1961–2010. The study complements earlier studies by also considering the banks’ levels of market commitment. One objective is to determine if ‘Tit for tat’-behaviour seen in earlier...
Persistent link: https://www.econbiz.de/10010931153