Sreeram, Anusha; Kesharwani, Ankit; Desai, Sneha - In: Journal of Indian Business Research 9 (2017) 2, pp. 107-132
Purpose This paper aims to conceptualize and test an integrated model of online grocery buying intention by extending technology acceptance model by adding several antecedents of online grocery shopping behaviour such as physical effort, time pressure, entertainment value, product assortment,...
