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This is a pioneering study of television programmes from a brand management perspective by bringing together published literature in line with industry perspectives on programme and channel branding in the UK. The research traces the development of broadcast branding from its visual brand image...
Persistent link: https://www.econbiz.de/10009429768
This dissertation examines the relationship between two communication-related dimensions of organizational culture …
Persistent link: https://www.econbiz.de/10009429614
experience of the importer, the supplier's competencies, communication between importer and supplier, the supplier's opportunism …
Persistent link: https://www.econbiz.de/10009437998
cultivate an open communication channel within projects;clearly assign roles and accountability; enforce a repository support …
Persistent link: https://www.econbiz.de/10009456001
Competitive intelligence (CI) is one of the fastest growing fields in the businessworld South Africa included; yet little quantitative research has been conductedor published on the development and use of CI in South Africa. CI is concernedwith the methods companies use to monitor their...
Persistent link: https://www.econbiz.de/10009456175
A thesis submitted in partial fulfilment ofthe requirements of the University of Wolverhamptonfor the degree of Doctor of Philosophy
Persistent link: https://www.econbiz.de/10009458978
The purpose of this study was to record and analyze the benefits a company can gain by developing and implementing a Supplier Packaging Guideline. Many of the examples published online are available for evaluation, however there are no recorded results or development methodology for...
Persistent link: https://www.econbiz.de/10009459256
Standard rational expectations models assume away direct communication among speculative traders and resort to … activity in financial markets. Yet, a growing literature documents that social communication affects individual trading … objectives: (1) to analyze the impact of social communication on asset pricing, agents' trading behavior and welfare, and (2) to …
Persistent link: https://www.econbiz.de/10009462951
, who are then used as a staff resource. The main factor contributing to the development of WPK is communication, especially …
Persistent link: https://www.econbiz.de/10009466000
change. The potential new extension consists of four components: communication, team building, stress and coping and inter … managers said that communication within the hospitals during the period of change was poor. Similarly there was a paucity of … and leaders to pay increased attention to communication, team building, dealing with conflict and managing stress during …
Persistent link: https://www.econbiz.de/10009475238