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Potenziale von Social Media Anwendungen in der B2B-Unternehmenskommunikation von Software-ProduzentInnen
Höller, Lydia - In: Social Media in der Organisationskommunikation : …, (pp. 63-84). 2013
Persistent link: https://www.econbiz.de/10010476984
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Unternehmenskommunikation im Google-Zeitalter : integrierte Kommunikation mit digitalisierten Öffentlichkeiten am Beispiel von Business-to-Business-Unternehmen in der IT-Industrie
Sprenger, Thomas - In: Social Media in der Organisationskommunikation : …, (pp. 17-45). 2013
Persistent link: https://www.econbiz.de/10010476986
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Einleitung : Social Media in der Organisationskommunikation ; Kommunikationsinstrument oder Kommunikationsrevolution?
Ettl-Huber, Silvia; Nowak, Rosemarie; Reiter, Brigitte; … - In: Social Media in der Organisationskommunikation : …, (pp. 9-15). 2013
Persistent link: https://www.econbiz.de/10010476987
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Social Media in der Organisationskommunikation : empirische Befunde und Branchenanalysen
Ettl-Huber, Silvia (contributor);  … - 2013 - 1. Aufl.
Persistent link: https://www.econbiz.de/10010472125
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Einfluss von Web 2.0 auf die Krisen-PR der forschenden pharmazeutischen Industrie in Österreich
Kunsch, Alexandra - In: Social Media in der Organisationskommunikation : …, (pp. 125-146). 2013
Persistent link: https://www.econbiz.de/10010476981
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Constructing organizational identity on internal social media : a case study of coworker communication in Jyske Bank
Madsen, Vibeke Thøis - In: International journal of business communication : IJBC … 53 (2016) 2, pp. 200-223
Persistent link: https://www.econbiz.de/10011458664
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Employee social media usage in the workplace : internal marketing's new found friend
Sakka, Georgia; Papasolomou, Ioanna; Thrassou, Alkis; … - In: Journal for global business advancement : JGBA 14 (2021) 4, pp. 541-567
Persistent link: https://www.econbiz.de/10012693785
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Enhancing internal communication in organisations using enterprise social networking
Al-Shawabkeh, Abdallah; Razmak, Jamil; Qasim, Amer; … - In: International journal of economics and business research 15 (2018) 1, pp. 72-86
Persistent link: https://www.econbiz.de/10011997148
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The necessity of using social networks in contemporary tourism industry and the tourist organization of Serbia
Ivanović, Olja Munitlak; Đeri, Lukrecija; … - In: Economic analysis : EA 53 (2020) 1, pp. 94-104
Persistent link: https://www.econbiz.de/10012238491
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Does Wikipedia matter? : the effect of Wikipedia on tourist choices
Hinnosaar, Marit; Hinnosaar, Toomas; Kummer, Michael E.; … - 2017 - This version: September 2017
We document a causal influence of online user-generated information on realworld economic outcomes. In particular, we conduct a randomized field experiment to test whether additional information on Wikipedia about cities affects tourists' choices of overnight visits. Our treatment of adding...
Persistent link: https://www.econbiz.de/10011778126