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~subject:"Communication"
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Criteria for assessing research on the effects of marketing communications
Bloom, Paul N.
;
Edell, Julie A.
;
Staelin, Richard
-
1994
Persistent link: https://www.econbiz.de/10000901485
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2
Improving the communications strategies of health-focused social entrepreneurial organisations : guidance from the literature
Apadula, Lauren Trabold
;
Bloom, Paul N.
;
Block, Lauren G.
- In:
International journal of entrepreneurial venturing
6
(
2014
)
3
,
pp. 201-219
Persistent link: https://www.econbiz.de/10010496304
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