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~subject:"Communication"
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Communication
Consumer behaviour
23
Konsumentenverhalten
23
Brand image
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Markenimage
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Advertising effects
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Werbewirkung
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Cognition
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Einzelhandel
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Kognition
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Retail trade
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Social psychology
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Sozialpsychologie
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Advertising
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Brand extension
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Cultural identity
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Kulturelle Identität
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Markentransfer
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Perception
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Preis
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Price
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Relationship marketing
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Wahrnehmung
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Werbung
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Advertising history
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Beziehungsmarketing
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Brand management
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Cartoons
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Customer satisfaction
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Entrepreneurship
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Evolution of marketing
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Experiment
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Food consumption
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Hong Kong
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Hongkong
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Humor
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Kommunikation
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Kundenzufriedenheit
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Lebensmittelkonsum
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Markenführung
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Sengupta, Jaideep
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Chen, Fangyuan
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Shen, Hao
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Zheng, Jianqing (Frank)
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of consumer research : JCR ; an interdisciplinary journal
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ECONIS (ZBW)
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Word of mouth versus word of mouse : speaking about a brand connects you to it more than writing does
Shen, Hao
;
Sengupta, Jaideep
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
3
,
pp. 595-614
Persistent link: https://www.econbiz.de/10011929689
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2
When products come alive : interpersonal communication norms induce positive word of mouth for anthropomorphized products
Chen, Fangyuan
;
Sengupta, Jaideep
;
Zheng, Jianqing (Frank)
- In:
Journal of consumer research : JCR ; an …
49
(
2023
)
6
,
pp. 1032-1052
Persistent link: https://www.econbiz.de/10014314327
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