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Kommunikations-Management im Beschaffungsmarketing
Höveler, Bernhard H. - 2000
Persistent link: https://www.econbiz.de/10001487201
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Bedeutende Kunden : Analyse und Gestaltung von langfristigen Anbieter-Nachfrager-Beziehungen auf industriellen Märkten
Rieker, Stephen A. - 1995
Persistent link: https://www.econbiz.de/10000539296
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The impact of cheap talk on supply chain performance in case of asymmetric information : an experimental investigation
Inderfurth, Karl; Sadrieh, Abdolkarim; Voigt, Guido - 2008
Persistent link: https://www.econbiz.de/10003621295
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Erfolgreiche Marketingkommunikation : Wertsteigerung durch Prozessmanagement
Hofbauer, Günter; Hohenleitner, Christina - 2005
Marketing-Kommunikation ist mehr als nur Werbung, Reklame und bunte Bilder. Die kommunikative Positionierung des Unternehmens und deren operative Umsetzung werden zum entscheidenden Wettbewerbsfaktor. Steigender Wettbewerb und die Angleichung der Angebote erfordern eine klare Differenzierung und...
Persistent link: https://www.econbiz.de/10002913545
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Communication media selection in buyer‐supplier relationships
Ambrose, Eamonn; Marshall, Donna; Fynes, Brian; Lynch, … - In: International Journal of Operations & Production Management 28 (2008) 4, pp. 360-379
Purpose – In successful purchasing relationships, effective communication is a key factor. The purpose of this paper is … process and by different purchasing contexts: product and service purchasing. Design/methodology/approach – The study … initially reviews the literature on inter‐organizational communication and purchasing relationships. In order to explore the …
Persistent link: https://www.econbiz.de/10014789963
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Look who’s talking: family communication during purchase decisions
Thomson, Elizabeth - In: Young Consumers 5 (2004) 1, pp. 23-33
Discusses a research project which focuses on how decisions are made, rather than on who makes them, and in particular on the communication involved when all members of a family participate in buying a product; the family is the most important consumer buying unit in society. Outlines how...
Persistent link: https://www.econbiz.de/10015044044
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Communication and Reputation in Procurement Auctions – Some Empirical Evidence
Heinrich, Timo - 2011
This paper studies the role of communication and reputation in market interactions using data from online procurement auctions. Not only positive reputation ratings but also engaging in communication increases a bidder's probability of winning the auction. Messages are primarily used to reduce...
Persistent link: https://www.econbiz.de/10010285498
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Communication and reputation in procurement auctions : some empirical evidence
Heinrich, Timo - In: Economics letters 114 (2012) 2, pp. 164-167
Persistent link: https://www.econbiz.de/10009547328
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Kommunikation, Media-Richness und integratives Lieferantenmanagement
Large, Rudolf - In: Integrative Management- und Logistikkonzepte : …, (pp. 239-260). 2002
Persistent link: https://www.econbiz.de/10001655498