Berezan, Orie; Krishen, Anjala Selena; Tanford, Sarah; … - In: European Journal of Marketing 51 (2017) 7/8, pp. 1332-1352
their preferred communication style. Therefore, the information that firms provide might not have the intended effect, which … focuses on promoting program loyalty via self-congruity with the communication style of information channels. Design … levels of relevance to program loyalty. Communication style, information quality, self-congruity and satisfaction are all …