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This book examines the effect of technological rationalism on communication and learning outcomes in a global, multi-cultural world. Drawing on the experiences and research expertise of key researchers and educators from multiple disciplines, this book presents real-world examples of virtual...
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1. Integrated marketing communications and their application to the open education field / Juliet Stoltenkamp, Jephias Mapuva -- 2. From consumer to prodsumer / Goknil Koçak -- 3. Educational marketing / Ruth Cook -- 4. Marketing online education / Ormond Simpson -- 5. Marketing and promoting...
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