Narrow search
Showing 1 - 6 of 6
Cover Image
The effect of review writing on learning engagement in channel partner relationship management
Aguirre, Elizabeth; Mahr, Dominik; Ruyter, Ko de; … - In: Journal of marketing 82 (2018) 2, pp. 64-84
Persistent link: https://www.econbiz.de/10011810258
Cover Image
Untangling a web of lies : exploring automated detection of deception in computer-mediated communication
Ludwig, Stephan; Laer, Tom van; Ruyter, Ko de; … - In: Journal of management information systems : JMIS 33 (2016) 2, pp. 511-541
Persistent link: https://www.econbiz.de/10011616128
Cover Image
Decoding social media speak : developing a speech act theory research agenda
Ludwig, Stephan; Ruyter, Ko de - In: The journal of consumer marketing 33 (2016) 2, pp. 124-134
Persistent link: https://www.econbiz.de/10011524150
Cover Image
A dual-sequence framework for B2C relationship formation : moderating effects of employee communication style in online group chat
Dabholkar, Pratibha A.; Dolen, Willemijn M. van; … - In: Psychology & marketing 26 (2009) 2, pp. 145-174
Persistent link: https://www.econbiz.de/10003812264
Cover Image
How communications by AI-enabled voice assistants impact the customer journey
Grewal, Dhruv; Guha, Abhijit; Schweiger, Elisa; Ludwig, … - In: Journal of service management 33 (2022) 4/5, pp. 705-720
Persistent link: https://www.econbiz.de/10013325748
Cover Image
Tweeting with the stars : automated text analysis of the effect of celebrity social media communications on consumer word of mouth
Aleti, Torgeir; Pallant, Jason I.; Tuan, Annamaria; … - In: Journal of interactive marketing : a quarterly … 48 (2019), pp. 17-32
Persistent link: https://www.econbiz.de/10012129482