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~subject:"Communication"
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Communication
Werbung
13,843
Advertising
11,312
Brand image
11,154
Markenimage
11,039
Öffentlichkeitsarbeit
9,874
Consumer behaviour
9,660
Konsumentenverhalten
9,487
Public relations
9,348
Brand management
7,808
Markenführung
7,749
Werbewirkung
4,666
Advertising effects
4,598
Markenartikel
3,632
Brand
3,586
Online-Marketing
3,000
Internet marketing
2,983
Deutschland
2,807
Theorie
2,637
Theory
2,587
Social Web
2,297
Social web
2,296
Germany
2,211
Relationship marketing
2,167
Beziehungsmarketing
2,145
USA
1,940
United States
1,718
Kommunikation
1,682
Corporate social responsibility
1,647
Marketingmanagement
1,638
Corporate Social Responsibility
1,632
Marketing management
1,619
Marketing
1,562
Unternehmenspublizität
1,538
Corporate disclosure
1,537
advertising
1,406
Corporate reputation
1,186
Firmenimage
1,184
Unternehmen
910
Designation of origin
907
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577
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235
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888
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543
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44
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23
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22
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20
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18
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18
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16
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16
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14
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12
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9
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7
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6
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6
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5
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5
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4
case-report
4
conceptual-paper
4
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3
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2
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English
1,168
German
261
Undetermined
7
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4
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1
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Zerfaß, Ansgar
23
Bruhn, Manfred
19
Esch, Franz-Rudolf
13
Langner, Tobias
11
Morsing, Mette
9
Camilleri, Mark Anthony
8
Kolotilin, Anton
8
Falkheimer, Jesper
7
Huck-Sandhu, Simone
7
Mast, Claudia
7
Bentele, Günter
6
Gesche, Tobias
6
Melewar, T. C.
6
Pepels, Werner
6
Piwinger, Manfred
6
Röttger, Ulrike
6
Siano, Alfonso
6
Tench, Ralph
6
Coombs, W. Timothy
5
Heide, Mats
5
Hoffjann, Olaf
5
Kim, Sora
5
Kitchen, Philip J.
5
Lies, Jan
5
Nothhaft, Howard
5
Podnar, Klement
5
Bartlett, Jennifer L.
4
Cantoni, Lorenzo
4
Daymon, Christine
4
Eriksson, Mats
4
Glozer, Sarah
4
Golob, Urša
4
Holloway, Immy
4
Ingenhoff, Diana
4
Ispano, Alessandro
4
Li, Hongyi
4
Li, Ming
4
Men, Linjuan Rita
4
Meng, Juan
4
Nielsen, Anne Ellerup
4
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Springer Fachmedien Wiesbaden
21
Uni-Taschenbücher GmbH
4
IGI Global
3
National Bureau of Economic Research
2
Nomos Verlagsgesellschaft
2
OECD
2
Accenture-Stiftung
1
American Management Association
1
Banyan <Chennai>
1
Centre for Business Performance <London>
1
Climate Change Secretariat
1
FACTUM Conference <3., 2023, Pisa>
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <Veranstaltung> <21., 2023, Bordeaux>
1
Institut für Statistik und Mathematische Wirtschaftstheorie <Augsburg>
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
International Center for Monetary and Banking Studies <Genf>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Genossenschaftswissenschaftliche Tagung <15, 2004, Münster (Westf)>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
Logos Verlag Berlin
1
NWB Verlag
1
Organisation for Economic Co-operation and Development
1
Patzer-Verlag GmbH & Co. KG
1
School of Communication Management <Bruchsal>
1
Shaker Media GmbH
1
Shaker Verlag
1
Society for Human Resource Management
1
Special Libraries Association
1
Springer Gabler <Firma>
1
Springer VS
1
Talpa-Verlag
1
Taylor and Francis
1
UNEP
1
United States / Congress / Senate / Committee on Finance / Subcommittee on Taxation and Debt Management Generally
1
Universiteit Antwerpen / Faculteit Toegepaste Economische Wetenschappen
1
Universität Hamburg / Arbeitsbereich Unternehmenskommunikation
1
Universität Kassel
1
Universität Zürich / Institut für Schweizerisches Bankwesen
1
Verlag Dr. Kovač
1
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Published in...
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Corporate communications : an international journal
63
Journal of communication management : an international journal
54
International journal of business communication : IJBC ; a publication of the Association of Business Communication
22
Journal of business research : JBR
20
Journal of Communication Management
19
SpringerLink / Bücher
19
Journal of communication management
17
Journal of business ethics : JOBE
14
Corporate reputation review : an international journal
11
International journal of business communication : IJBC : a publication of the Association for Business Communication
11
Games and economic behavior
10
The Routledge handbook of strategic communication
10
Journal of marketing communications
9
Springer Reference Wirtschaft
9
Springer eBook Collection
9
Europäische Kulturen in der Wirtschaftskommunikation
8
Research
8
Organisationskommunikation
7
Business & society
6
Corporate Communications: An International Journal
6
European journal of marketing : EJM
6
Journal of promotion management : JPM
6
Management communication quarterly : an international journal
6
Public relations research : European and international perspectives and innovations ; [this book has been published as a Festschrift for Prof. Dr. Günter Bentele, University of Leipzig, on the occasion of his 60th birthday in March 2008]
6
The handbook of communication and corporate social responsibility
6
Accounting, auditing & accountability journal
5
Business horizons
5
Corporate social responsibility and environmental management
5
Economics letters
5
Journal of Consumer Marketing
5
Journal of economic theory
5
Journal of promotion management : innovations in planning and applied research
5
Public Relations : ein Handbuch
5
Strategische Kommunikation im Spannungsfeld zwischen Intention und Emergenz
5
Working paper series / University of Zurich, Department of Economics
5
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
4
Future directions of strategic communication
4
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
4
IIMB management review
4
International journal of advertising : the review of marketing communications
4
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Source
All
ECONIS (ZBW)
1,381
Other ZBW resources
39
RePEc
7
BASE
3
EconStor
3
USB Cologne (EcoSocSci)
1
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Comment :
advertising
, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
2
How firm communication affects the impact of layoff announcements on brand strength over time
Stäbler, Samuel
;
Himme, Alexander
;
Edeling, Alexander
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 700-723
Persistent link: https://www.econbiz.de/10014383235
Saved in:
3
Advertising
strategy : a communication theory approach
Percy, Larry
;
Rossiter, John R.
-
1980
Persistent link: https://www.econbiz.de/10000054501
Saved in:
4
Wie
Werbung
gemacht wird : Fallstudien und Überlegungen zur Organisation, Planung und Kontrolle kommunikationspolitischer Aktivitäten im Unternehmen
Schmalen, Helmut
;
Schachtner, Dirk
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
46
(
2000
)
1
,
pp. 59-78
Persistent link: https://www.econbiz.de/10001496648
Saved in:
5
Marketing- und Kommunikationsplanung in der Werbepraxis : Aufsatzsammlung zur Verbindung von Theorie und Realität
Pepels, Werner
-
1987
Persistent link: https://www.econbiz.de/10014001822
Saved in:
6
Die Ordnung konsumentenorientierter Werbekommunikation : eine kommunikationswissenschaftlich-interdisziplinäre Analyse und Strukturierung der systemimmanenten und kontextbildenden...
Hörnemann, Stefan
-
2011
Persistent link: https://www.econbiz.de/10008939294
Saved in:
7
Communication and PR in crisis situations
Paicu, Claudia Elena
;
Frâncu, Laurenţiu Gabriel
- In:
Theoretical and applied economics : GAER review
23
(
2016
)
3
,
pp. 361-370
Persistent link: https://www.econbiz.de/10011565162
Saved in:
8
Discourse, identities and genres in corporate communication : sponsorship,
advertising
and organizational communication
Evangelisti Allori, Paola
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10008937214
Saved in:
9
Marke und Gesellschaft : Markenkommunikation im Spannungsfeld von
Werbung
und Public Relations
Janich, Nina
(
ed.
)
-
2009
-
1. Auflage
Persistent link: https://www.econbiz.de/10009742736
Saved in:
10
Communication strategy and Romanian brands' dynamics between 2012 and 2013
Secară, Carmen Gabriela
- In:
Economics, management and financial markets
9
(
2014
)
4
,
pp. 312-317
Persistent link: https://www.econbiz.de/10011544548
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