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~subject:"Communication"
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Communication
Consumer behaviour
37
Konsumentenverhalten
37
Italien
14
Italy
14
Brand image
7
Luxury goods
7
Luxusgüter
7
Markenimage
7
Brand management
6
Emotion
6
Markenführung
6
Viral marketing
6
Virales Marketing
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Advertising effects
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Elderly people
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Werbewirkung
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Ältere Menschen
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Altersgruppe
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Beziehungsmarketing
4
Marketing management
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Marketingmanagement
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Personality psychology
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Persönlichkeitspsychologie
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Place marketing
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Relationship marketing
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Tourism marketing
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Tourismusmarketing
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Advertising
3
Age
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Artistic style
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Brand
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Credibility
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Customer satisfaction
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De Angelis, Matteo
2
Guido, Gianluigi
2
Peluso, Alessandro M.
2
Amatulli, Cesare
1
Bonezzi, Andrea
1
Nataraajan, Rajan
1
Pichierri, Marco
1
Pino, Giovanni
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Rucker, Derek D.
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Soscia, Isabella
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
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ECONIS (ZBW)
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The effect of negative message framing on green consumption : an investigation of the role of shame
Amatulli, Cesare
;
De Angelis, Matteo
;
Peluso, Alessandro M.
- In:
Journal of business ethics : JOBE
157
(
2019
)
4
,
pp. 1111-1132
Persistent link: https://www.econbiz.de/10012031270
Saved in:
2
Compensatory word of mouth : advice as a device to restore control
Peluso, Alessandro M.
;
Bonezzi, Andrea
;
De Angelis, Matteo
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 499-515
Persistent link: https://www.econbiz.de/10011734911
Saved in:
3
Animated logos in mobile marketing communications : the roles of logo movement directions and trajectories
Guido, Gianluigi
;
Pichierri, Marco
;
Nataraajan, Rajan
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 6048-6057
Persistent link: https://www.econbiz.de/10011597700
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