Making the psychological contract a practical construct for organisations in managing relationships with stakeholders demands a simple but accurate model of the perceptual dynamics. The model presented here is based upon three meanings of the term value — value as worth, as respect and as...

The real nature of customer care is defined as being more than making customers smile. The five main requirements are: understanding the customers, methods of measuring service quality, involving employees at all levels, devolving decision taking on customer care and communication.