responses from individuals who are directly in contact with the firm's suppliers, and who negotiate the purchasing agreements …. Findings – The findings show that, although communication, trust and satisfaction are always important as evaluated elements … significant. In this way, the more relevant the input is, more important are communication, trust and satisfaction, and the less …

on the communication involved when all members of a family participate in buying a product; the family is the most … posters. Distinguishes formal and informal communication modes, the former tending to prevail if the decision was urgent; two …‐way communication or one‐way, ie parent to child; and communications pairs and subgroups, including parent communication, child …