Purpose – This paper aims to assess other leaders’ perceptions of the importance and contribution of communication to organizational success and the abilities of their communication executives to contribute to strategic decision making. Design/methodology/approach – A quantitative approach...

Purpose – Organizations put their reputations at risk when they misunderstand what their stakeholders expect from them. People expect specific behavior from an organization regarding societal issues or questions, and when an organization ignores or denigrates issues and in the worst case...

Purpose – The purpose of this investigation is to explore Alitalia and the Italian Government's crisis response strategies (CRSs) implemented in three specific periods of 2008 to understand Alitalia and the Italian Government's approach in communicating with media stakeholders as well as to...

Purpose The purpose of this paper is to report on a multi-step research project which explores concepts that explain communication value across different disciplines and builds a framework that identifies and systematizes communication goals linked to generic corporate goals....

Purpose – When comparing the annotated relevance and the actual application of social media, enormous discrepancies show. This paper aims to introduce the concept of “Social Media Governance” as a means to accelerate the establishment of social media in communication practices and seeks to...