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Generisches Referenzmodell für die Analyse relevanter Kommunikationsmärkte : wettbewerbsökonomische Grundfragen
Briglauer, Wolfgang - 2003
Persistent link: https://www.econbiz.de/10001760723
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Information communication technologies and emerging business strategies
Graaf, Shenja van der; Washida, Yuichi - 2007
"This book explores new media such as online music stores, iPods, games, and digital TV and the way corporations are seeking innovative ways to (re)engage with their consumers in the digital era"--Provided by publisher
Persistent link: https://www.econbiz.de/10003304633
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An introduction to the management and protection of intellectual property rights
Vassiliadis, Bill; Fotopoulos, Vassilis - In: Emergent strategies for e-business processes, services, …, (pp. 223-248). 2009
Persistent link: https://www.econbiz.de/10003950316
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Media naturalness and compensatory encoding : the burden of electronic media obstacles is on senders
Kock, Ned F. - In: Decision support systems : DSS ; the international journal 44 (2007/08) 1, pp. 175-187
Persistent link: https://www.econbiz.de/10003665308
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A comparative study of traditional mass media, the Internet and mobile phones for integrated marketing communications
Hongcharu, Boonchai; Somkiat Eiamkanchanalai - In: Journal of business & economics research 7 (2009) 12, pp. 31-40
Persistent link: https://www.econbiz.de/10003945658
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Apects of online business communication to mass media
Scarlat, Cezar; Maxim, Cornelia - In: Issues of business and law 1 (2009), pp. 32-41
Persistent link: https://www.econbiz.de/10009424419
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The economics of internet media
Peitz, Martin; Reisinger, Markus - 2016
Persistent link: https://www.econbiz.de/10011419962
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Il mondo in rete : economia di network e nuovi media
Mandelli, Andreina - 2000
Persistent link: https://www.econbiz.de/10001577395
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Information communication technologies (ICTs), entrepreneurship and SMTEs
Buhalis, Dimitrios; Murphy, Hilary - In: Tourism and entrepreneurship : international perspectives, (pp. 287-300). 2009
Persistent link: https://www.econbiz.de/10003845974