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The Federal Communications Commission regulates local media ownership to promote competition, diversity and the provision of local programming. This study investigates how local media cross-ownership, co-ownership and ownership diversity are associated with media market outcomes. Cross-sectional...
Persistent link: https://www.econbiz.de/10013112907
The United States Federal Communications Commission regulates local media ownership to promote competition, diversity and the provision of local programming. This study investigates how local media cross-ownership, co-ownership and ownership diversity are associated with media market outcomes....
Persistent link: https://www.econbiz.de/10014043710
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Technology and consumer behavior are changing supply and demand for mass media. Digitization has increased consumer control over media content and advertising, with implications for advertising avoidance, advertising targeting and personalization, competition among media platforms, and media...
Persistent link: https://www.econbiz.de/10014025248