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Communication media
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Journal of economic literature
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Strategies to exploit the advantages of new targeting technologies : realizing the advertising revenue potential of media audiences
Wildman, Steven S.
- In:
Management and innovation in the media industry
,
(pp. 131-150)
.
2008
Persistent link: https://www.econbiz.de/10003791273
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[Rezension von: Acheson, Keith ..., Much ado about culture. North American trade disputes]
Wildman, Steven S.
- In:
Journal of economic literature
39
(
2001
)
3
,
pp. 938-940
Persistent link: https://www.econbiz.de/10001611917
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