discussed – MEDIA AUDIT. Media Audit is an audit of the records of the out-house advertising agency as well as that of the Media … discount availed by an advertiser, the freebies of space or airtime offered by the Media to a particular advertising agency etc … some of the advertising agencies may consider media audit as a spy on their working and a doubt on their efficient and …

When commitment is lacking, intertemporal trade is facilitated with the use of exchange media — interpreted broadly to …

Prior research establishes that media coverage can influence manager behavior by broadly distributing information and … directing the attention of investors and other stakeholders. In this study, I investigate whether and how firm-specific media … coverage affects managers' voluntary disclosure decisions. I show that prior media coverage is positively associated with the …