Wilson, Norbert L.W.; Hall, Thomas; Fields, Deacue - In: International Food and Agribusiness Management Review 14 (2011) 1
Based on the Retail Service Quality Scale (RSQS), we develop a tool for mangers of local farm cooperative stores to assess which customer service groups matter to their customers. Principal component analysis (PCA) reveals three customer groups. The results of the multinomial logit model showed...