Purpose – The aim of this paper is to highlight successful strategies leaders can use to sustain and grow business during the economic business cycle variation. Design/methodology/approach – Opinions were based on 32 interviews conducted during December‐2010 to November‐2011 with CXO's,...

Purpose This paper aims to identify strategies used by companies during the recent global recession and to investigate the effectiveness of offensive and defensive strategies. It also investigates how these different types of strategies are sequenced. Design/methodology/approach The paper draws...