Both the German and the Hungarian wine markets belong to the "old world" European winemaking heritage and each have … economic circumstances greatly influenced the development of these wine markets. This paper, based on a representative survey … of 2,000 participants in Germany and 1,500 participants in Hungary, investigates the differences in consumer behaviour …

Purpose – This study aims to investigate how strongly Generation Y consumers differ in their values, attitudes and wine … markets.Design/methodology/approach – Large representative samples totalling 11,622 wine consumers responded to a standardised … trans-cultural similarities in generational differences for values and wine consumption behaviour: Gen-Y is more oriented …