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Cross-cultural differences in movie selection : decision-making of German, U.S., and Singaporean media users for video-on-demand movies
Dogruel, Leyla - In: Journal of international consumer marketing 30 (2018) 2, pp. 115-127
Persistent link: https://www.econbiz.de/10011917526
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Hörfunkforschung im internationalen Vergleich
Markgraf, Ingo - 2001
Persistent link: https://www.econbiz.de/10013438009
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Public Value-Konzepte im öffentlichen Rundfunk : eine vergleichende Analyse europäischer Rundfunksysteme
Gransow, Christiana - 2018
Persistent link: https://www.econbiz.de/10011724118
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Attribute einer lebenswerten Gesellschaft: Freiheit, Wohlstand, Sicherheit und Gerechtigkeit
Bulmahn, Thomas - 1999
Persistent link: https://www.econbiz.de/10013418499
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Young adults' responses to product placement in movies and television shows : a comparative study of the United States and South Korea
Lee, Teajun David; Sung, Yongjun; Choi, Sejung Marina - In: International journal of advertising : the quarterly … 30 (2011) 3, pp. 479-507
Persistent link: https://www.econbiz.de/10009301331
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Product placements in movies and on Broadway : a field study
Wilson, Rick T.; Till, Brian - In: International journal of advertising : the quarterly … 30 (2011) 3, pp. 373-398
Persistent link: https://www.econbiz.de/10009301346
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Converging and diverging forces on customer satisfaction : comparative empirical analysis of Hollywood movies in the U.S. and China
Sussan, Fiona; Chinta, Ravi - In: SAM advanced management journal : amj 81 (2016) 2, pp. 31-44
Persistent link: https://www.econbiz.de/10011565570
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Brand appearance in Chinese and American top-grossing commercial movies : a comparison
Chen, Huan; Wang, Ye - In: Journal of promotion management : JPM 23 (2017) 4, pp. 540-556
Persistent link: https://www.econbiz.de/10011799274