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The tweens market and responses to advertising in Denmark and Hong Kong
Andersen, Lars P.; Tufle, Birgitte; Rasmussen, Jeanette; … - In: Young consumers : insight and ideas for responsible … 9 (2008) 3, pp. 189-200
Persistent link: https://www.econbiz.de/10003772944
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A cross-cultural and gender-specific examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising : empirical evidence from the US, Germany and C...
Diehl, Sandra; Terlutter, Ralf; Chan, Kara; Mueller, Barbara - In: Cutting edge international research, (pp. 297-312). 2010
Persistent link: https://www.econbiz.de/10003985205
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How Chinese adolescent girls perceive gender roles : a psychographic study
Chan, Kara; Ng, Yu Leung - In: The journal of consumer marketing 30 (2013) 1, pp. 50-61
Persistent link: https://www.econbiz.de/10009722350
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Danish and Chinese adolescents' perceptions of healthy eating and attitudes toward regulatory measures
Chan, Kara; Prendergast, Gerard P.; Grønhøj, Alice; … - In: Young consumers : insight and ideas for responsible … 12 (2011) 3, pp. 216-228
Persistent link: https://www.econbiz.de/10009349760