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How strong and generalisable is the generation Y effect? : a cross-cultural study for wine
Mueller, Simone
;
Remaud, Hervé
;
Chabin, Yann
- In:
International journal of wine business research : IJWBR
23
(
2011
)
2
,
pp. 125-144
Persistent link: https://www.econbiz.de/10009244344
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