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Comparison
Consumer behaviour
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Fam, Kim Shyan
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Journal of East-West business
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The journal of consumer marketing
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ECONIS (ZBW)
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Effective advertising in China and India : a study of like and disliked television commercials
Fam, Kim Shyan
- In:
Advertising and communication : proceedings 4th …
,
(pp. 161-167)
.
2005
Persistent link: https://www.econbiz.de/10003353795
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2
Perceptions of offensive advertising elements : a China-US comparison
Waller, David S.
;
Christy, Timothy P.
;
Fam, Kim Shyan
- In:
Journal of East-West business
14
(
2008
)
3/4
,
pp. 325-343
Persistent link: https://www.econbiz.de/10003808503
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3
Beliefs about advertising in China : empirical evidence from Hong Kong and Shanghai consumers
Józsa, László
;
Insch, Andrea
;
Krisjanous, Jayne
; …
- In:
The journal of consumer marketing
27
(
2010
)
7
,
pp. 594-603
Persistent link: https://www.econbiz.de/10008772823
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