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Brand heritage across cultures : U.S.A., France and South Korea
Pecot, Fabien; Rose, Gregory; Merchant, Altaf; Choi, Sunmee - In: The journal of brand management : an international journal 30 (2023) 1, pp. 49-60
Persistent link: https://www.econbiz.de/10013493085
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How national culture impacts teenage shopping behavior : comparing French and American consumers
Gentina, Elodie; Butori, Raphaëlle; Rose, Gregory; … - In: Journal of business research : JBR 67 (2014) 4, pp. 464-470
Persistent link: https://www.econbiz.de/10010362109
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The cross-cultural scale development process : the case of brand-evoked nostalgia in Belgium and the United States
Ford, John B.; Merchant, Altaf; Bartier, Anne-Laure; … - In: Journal of business research : JBR 83 (2018), pp. 19-29
Persistent link: https://www.econbiz.de/10011775861