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We extend the theory of advertising as a quality signal, using a model where an entrant can choose to advertise by comparing its product to that of an established incumbent. Comparative advertising, comparing quality of one’s own product to that of a rival’s, empowers the latter to file for...
Persistent link: https://www.econbiz.de/10005007232
In this paper, we explore how tariff and standard-like Non-Tari Measures (NTMs) introduced by the EU are related with market conditions in domestic EU markets. While Tariffs work as a pure tax on import, standard-like NTMs potentially affect costs of both domestic firms and foreign exporters....
Persistent link: https://www.econbiz.de/10012907977
This paper aims to identify the cost characteristics of exiting firms whenever firms are playing an infinite horizon supergame with time-invariant cost and demand functions. With more than two firms, the problem of which firms exit is quite similar to a coalition formation one. Solving this...
Persistent link: https://www.econbiz.de/10014194821
We explore how tariff and standard-like Non-Tariff Measures (NTMs) introduced by the EU affect industry characteristics in the domestic market. While tariffs work as a pure tax on import, standards like NTMs potentially affect costs of both domestic and foreign firms, although likely more the...
Persistent link: https://www.econbiz.de/10014240309