Brand competition is modelled using an agent based approach in order to examine the long run dynamics of market structure and brand characteristics. A repeated game is designed where myopic rms choose strategies based on beliefs about their rivals and consumers. Consumers are heterogeneous and...

We study the evolutionary dynamics of brand competition in a market where two firms are competing against each other. A brand's strategy at each period could be either to innovate on its own or to copy the rival or maintain the same position as before. consumers are heterogenous, they interact...