Ingene, Charles A. (contributor); Parry, Mark E. (contributor) - 2005
Channel Myth.At the heart of their analysis is a single-manufacturer/multiple-retailer meta-model that embraces any degree of … authors determine the profitability of various wholesale-price strategies, this analysis culminates in Chapters 8 and 9 with … also issue an appeal for creation of a ""Unifying Theory of Distribution Channels"" that will enable researchers to work …
