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The efficacy of marketing skills and market responsiveness in marketing performance of emerging market exporting firms in advanced markets : the moderating role of competitive inte...
Khan, Huda; Khan, Zaheer - In: International business review : the official journal of … 30 (2021) 6, pp. 1-10
Persistent link: https://www.econbiz.de/10012820100
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Adaptive marketing capabilities, market orientation, and international performance : the moderation effect of competitive intensity
Reimann, Caroline Kalil; Carvalho, Fernando Manuel … - In: The journal of business & industrial marketing 37 (2022) 12, pp. 2533-2543
Persistent link: https://www.econbiz.de/10013455429
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Competitor orientation and SME performance in competitive environments : the moderating effect of marketing ethics
Al-Hakimi, Mohammed A.; Saleh, Moad Hamod; Borade, Dileep B. - In: Journal of entrepreneurship in emerging economies 15 (2023) 6, pp. 1490-1511
Persistent link: https://www.econbiz.de/10014450144
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The influence of the sources of competitive advantage on the forms of competitive advantage and firm performance : the Slovenian (post-) transitional economy
Cǎter, Tomaž - In: South-East Europe review for labour and social affairs … 7 (2004) 2, pp. 137-161
Persistent link: https://www.econbiz.de/10002168398
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Firms' customer responsiveness and performance : the moderating roles of dyadic competition and firm's age
Pehrsson, Anders - In: The journal of business & industrial marketing 29 (2014) 1, pp. 34-44
Persistent link: https://www.econbiz.de/10010252767
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Examining the role of competition intensity as moderator on market orientation and performance relationship in private universities
Baber, Ruturaj; Upadhyay, Yogesh - In: South Asian journal of management : SAJM 22 (2015) 1, pp. 97-113
Persistent link: https://www.econbiz.de/10011382977
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Impact of market orientation on competitiveness : analysis of internationalized medium-sized and large enterprises
Stocker, Miklós; Várkonyi, Lídia - In: Entrepreneurial business and economics review : EBER 10 (2022) 1, pp. 81-95
Objective: The objective of this article is to identify the impact of market orientation on company competitiveness of internationalized medium and large enterprises present in Central Eastern Europe and/or Western Europe in the period of economic growth. Research Design & Methods: Quantitative...
Persistent link: https://www.econbiz.de/10012803320
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Completing the market orientation matrix : the impact of proactive competitor orientation on innovation and firm performance
Schulze, Anja; Townsend, Janell D.; Talay, M. Berk - In: Industrial marketing management : the international … 103 (2022), pp. 198-214
Persistent link: https://www.econbiz.de/10013255674
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Strategic flexibility and market performance of SMEs in Nigeria
Asikhia, Olalekan - In: International journal of management & enterprise … 10 (2011) 1, pp. 72-91
Persistent link: https://www.econbiz.de/10009012850