It is shown that an essential prerequisite for increasing the competitiveness of the business structure is to ensure its sustained growth and continuity. To realize these goals, it is recommended to use the functions of crisis management at various stages of the life cycle of business

Even though the emerging economies are growing with a fast pace, they have their own problems like growing population, corruption low per capita income and low purchasing power. India has its considerable dynamics like lower middle-class consumers, price competition, disruptive technologies and...