The question as to the optimality of advertising pulsing has attracted many researchers since first posed by Vidale and Wolfe (1957). In this paper we specify a market share model in which there are two advertising setting firms as well as a no purchase state. The framework is one of a first...

The question as to the optimality of advertising pulsing has attracted many researchers over the last half-century. In this paper we specify a market share model in which there are two advertising-setting firms as well as a no-purchase option. The framework is that of a first-order Markov...

In this study, is analyzed by elaborating a project using sub-measure 4.1"investment in agricultural holdings" have as their end support for investment to increase competitiveness of agricultural machinery and equipment performance in relation to the current agricultural structure. The actual...