authorities) . On the user side of the market, prices are zero – "free." The other side, advertising rates are "hidden." Facebook …'s and Google's revenues are derived from advertising which appears when you go to their sites. They can extract exorbitant … privacy, political influences and advertising dominance. The argument for antitrust action against them is based on the …

other side, advertising rate are "hidden." Facebook's and Google's revenues are derived from advertising which appear when … digital advertising and one-third of total advertising. Nevertheless, no serious antitrust case or legislation has addressed …

examples. This advertising cost is added into the sales price of the product, resulting in consumers being harmed by the … embedded advertising costs in the products or services purchased. We argue here, using Bork's own criterion - except to expand … Bork critique is a hoax in two ways: Bork's analysis does not include the other side of the market. The cost of advertising …

(“competitive keyword advertising”). This Essay surveys the regulation of competitive keyword advertising by lawyers and concludes …