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Competition and positioning
Noble, Gary
;
Basil, Debra Z.
- In:
The SAGE handbook of social marketing
,
(pp. 136-151)
.
2011
Persistent link: https://www.econbiz.de/10009380685
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The social marketing paradox : challenges and opportunities for the discipline
Akbar, M. Bilal
;
Foote, Liz
;
Lawson, Alison
;
French, Jeff
; …
- In:
International review on public and non-profit marketing
19
(
2022
)
2
,
pp. 367-389
Persistent link: https://www.econbiz.de/10013268087
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