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Competitive pressure and profitability of newspaper publishing in 12 European countries

Björkroth, Tom; Grönlund, Mikko - In: Journal of media business studies 15 (2018) 4, pp. 254-277

Persistent link: https://www.econbiz.de/10012051041

The impact of consumer multi-homing on advertising markets and media competition

Athey, Susan; Calvano, Emilio; Gans, Joshua - In: Management science : journal of the Institute for … 64 (2018) 4, pp. 1574-1590

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The impact of the internet on advertising markets for news media

Athey, Susan; Calvano, Emilio; Gans, Joshua - 2013

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Estimating platform market power in two-sided markets with an application to magazine advertising

Song, Minjae - In: American economic journal 13 (2021) 2, pp. 35-67

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The Impact of the Internet on Advertising Markets for News Media

Athey, Susan - 2013

In this paper, we explore the hypothesis that an important force behind the collapse in advertising revenue experienced by newspapers over the past decade is the greater consumer switching facilitated by online consumption of news. We introduce a model of the market for advertising on news media...

Persistent link: https://www.econbiz.de/10012459241