The impact of a firm's strategic marketing mix choices on profitability can be evaluated by understanding the impact of those choices on consumer demand for the firm's products and on the firm's costs. Additionally, a firm's strategic marketing mix choices, and its demand and costs can be...

We study the market for new (movie) DVDs in the United States. Our demand model captures seasonality, freshness (i.e. time between theatrical and DVD release), and state dependence. We also develop a structural model of dynamic competition in which studios balance waiting for high demand weeks,...

The impact of a firm's strategic marketing mix choices on profitability can be evaluated by understanding the impact of those choices on consumer demand for the firm's products and on the firm's costs. Additionally, a firm's strategic marketing mix choices, and its demand and costs can be...