We present a Hotelling model of price and advertising competition between prescription drugs that differ in quality …. We show that advertising intensities are strategic substitutes, with the better quality drugs being the ones that are … loyalty is endogenously determined by promotional effort. The model's main results on advertising and pricing strategies are …

This paper empirically investigates the advertising competition in the French broadcast television industry within a …, and quantities of advertising of twenty-one TV channels from March 2008 to December 2013. We specify a structural model of … oligopoly competition and identify the shape and magnitude of the feedback loop between TV viewers and advertisers. We also …

An oligopoly model is presented that allows the determination of feedback Nash equilibrium advertising strategies for … an oligopoly. Analyses of symmetric and asymmetric oligopolies with the model show that unit contribution and advertising … effectiveness have positive effects on a competitor's own advertising and steady-state sales, while discount rate and decay rate …

the effects of prices, detailing, sampling, journal advertising, time-in-market, and molecule-specific characteristics … effectiveness of advertising and pricing between earlier versus later entrants …

This paper examines the strategic role of advertising subsidies in a third-country trade model in which two firms … model of advertising in oligopolistic industries in which firms decide how much to invest in either predatory or cooperative … advertising and then engage in product market competition either as Cournot competitors or Bertrand competitors. We show that …

competition "either or both." A central result is that platform ownership does not affect advertising levels, despite nontrivial … viewer fees. We show that the equilibrium advertising level is inefficiently high. We also demonstrate that entry of a … platform leads to an increase in the advertising level if viewers' preferences for the platforms are negatively correlated …

recent evidence on increased ad-blocking, which has become a key concern to the entire advertising industry. Our main …

This paper empirically investigates the advertising competition in the French broadcast television industry within a …, and quantities of advertising of twenty-one TV channels from March 2008 to December 2013. We specify a structural model of … oligopoly competition and identify the shape and magnitude of the feedback loop between TV viewers and advertisers. We also …