Student teams role-play as companies to compete. All teams (i.e. the classroom) constitute the entire market. Classroom competition games are initially conducted whereby students only choose prices. Then, student strategy space is relaxed to include more learning content: asymmetric information,...

We analyze the strategic behavior of firms when demand is determined by a rule of thumb behavior of consumers. We assume consumer dynamics where individual consumers follow simple behavioral decision rules governed by imitation and habit as suggested in consumer research. On this basis, we...