The present book adds to the broad field of investigations concerning what affects and determines human cooperation. It provides new insights into internal and external factors that influence such decisions. Rather than presenting a closed and universal examination, this book should be seen as...

We run a market experiment where firms can choose not only their price but also whether to present comparable offers. They are faced with artificial demand from consumers who make mistakes when assessing the net value of products on the market. If some offers are comparable however, some...